MV DataCorp started in 1999 as Musicvision, Inc, as one of the very first companies in this new industry. In 2004 MV DataCorp became an independent, full service, list management and list brokerage firm.
When working with advertisers, MV DataCorp takes a consultative approach to campaign development. By learning about the client’s goals and needs we can then develop an efficient campaign that meets their expectations.
In addition to our own sizeable email lists, we also have access to hundreds of partner lists that we can utililize to find the client’s audience.
On the list owner side, the MV DataCorp Management Team is dedicated to turning a List Owner's valuable asset of customer data into long term residual revenue.
General Industry Concepts
Direct Marketing Industry
The Direct Marketing Industry is comprised of companies, large and small, that market goods and/or services direct to consumers. These companies use many different marketing vehicles to promote their goods and/or services such as direct mail, internet, radio, television, and etc.
List Rental Industry
The List Rental Industry is a sub industry within the Direct Marketing Industry. The List Rental Industry is comprised of companies, large and small, that focus on the selling of Direct Mail Leads to companies within the Direct Marketing Industry that do direct mail to promote their goods and/or services.
List Brokerage is a service provided by a company in the List Rental Industry to a company in the Direct Marketing Industry (Advertiser). This service includes locating direct mail leads that meet a particular Advertiser's needs, negotiating pricing and terms for the purchase of the direct mail leads, and overseeing all details of the transactions.
List Management is a service provided by a company in the List Rental Industry to a company in the Direct Marketing Industry (List Owner). This service assists List Owners in taking their customer data they are generating from doing goods and/or service sales and creating revenue from that data. The revenue is created by finding other companies in the Direct Marketing Industry (Advertisers) that are willing to rent their customer data.